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Northside Drive-In Theater
Lansing Michigan
Michigan Drive-In Theaters - Michigandriveins.com
Name: Northside Drive-In
Address: 14829 S. US Highway 27 Lansing, MI 48906
County: Clinton
Open Date: 8/29/52
Close Date: 8/18/88
Status: Demolished, gravel pit on site
Car Capacity: 800
Screen Count: 3
Owners: Leon Robbe - Ashmun Theatres - Midstates
Submit: Info On This Drive-In
Notes: n/a
Northside Drive-In

Northside Drive-In Theater
History & Comments

News Article: Wife, Son See Elsie Man Killed - Elsie - A farm wagon broke loose on the highway near Shepardsville over the weekend, killing the operator of the Elsie Theater but sparing the lives of his wife and son who rode beside him. Leon Robbe, 37, of East Lansing, took the impact of the wagon in the chest and died instantly as his body was thrown into the rear seat. Seated beside him were his wife, Carolyn, and a son, Ronnie, 14, who were not injured. The accident happened at 5:30 Saturday afternoon . Robbe was driving west on M-21, on his way to Elsie to open his theater. Fredrick Wadsworth, of Ovid, was driving immediately in front of Robbe and stated that both cars were going about 55 miles an hour. Coming from the opposite direction was a tractor driven by Jack Miller of Route 2, Ovid. The tractor was pulling a corn picker and the wagon. The wagon broke loose as it neared the cars and scraped the side of the Wadsworth vehicle. It then plunged into the left front door of the Robbe car. The crash was investigated by Clinton County deputy sheriff Frederick Corson and by Coroner Dave Houghton. Funeral Services for Mr. Robbe will be held Tuesday at 10 a.m. at the St. Cyril Church at Bannister with the Rev. Fr. Walkowiak officiating. Burial will be in the Mt. Rest cemetery at St. Johns. The body rests at the Carter Funeral Home at Elsie where the Rosary will be recited at 8 p.m. tonight. he was born in Gratiot County on July 12, 1918, the son of Oscar and Zulma Robbe, graduated from the Ashley High School and lived in Elba Township until 1940. His marriage to Carolyn Holechek took place Aug. 25, 1940 at Bannister. He was released from military service in 1946 and bought the theatre at Elsie in 1948. He bought a drive-in theater north of St. Johns in 1950 and it sold it to build one south of St. Johns in 1953. He was a member of the Elsie post of the American Legion. Surviving are the widow; two sons, Ronnie and Dennis; the parents, of Elsie; a brother, George, rural Ashley; and a sister Mrs. Eugene Heinze of rural Bannister. (The Owosso Argus-Press 11/28/55)


News Article: Remodeling Is Underway On 4 Ashmun Drive-Ins - Caro, Mich. - R.D. Ashmun of Ashmun Theatres has announced a renovation program in which four of the circuit's Michigan drive-ins are being outfitted with self-service concession equipment and three of the theatres are being converted to year-round operation. The theatres involved are the Northside Drive-In at Lansing, Starlite and Tuscola drive-ins at Bay City, and the Auto Drive-In at Saginaw. The installation of 600 1,000-watt heaters has already been completed at the Northside. Remodeling of the concession building and conversion to a self-service operation has also been completed. The paving of all ramps, entrance and exit ways is planned for the spring of 1969. The Starlite is being enlarged to accomodate 900 cars and will also be paved. Its concession building was recently remodeled and converted to self-service bt the L&L Concession Co. of Detroit. A new all-steel screen tower will be installed at the Tuscola and this theatre will also go to an all-year operation with the installation of 1,000-watt heaters. Its concession building is slated for self-service and a new marquee will be installed. Paving is also in the works. The Auto Drive-In has just completed the remodeling of its concession building to self-service. Heaters will be installed soon and the ramps, entrances and exit way will be paved. (Boxoffice Magazine 11/4/68)


NEWS ARTICLE:NORTHSIDE DRIVE-IN WILL BECOME TWIN OPERATION Lansing,Mich.- Manager Orlando Spagnuolo has announced plans to expand the Northside Drive-In on US-27 into a twin-theatre complex. He said the present situation accomodates 1,000 cars and the adjacent new drive-in will have a 700-vehicle capacity. The twins will cover appoximately 20 acres. Work for the new facility is slated to start next spring and completion is scheduled for July 1, 1970. Construction will be arranged to avoid interference with operation of the present theatre. The existing entrance and exit will serve the new complex as an exit only. A new four-lane, blacktopped roadway will be developed, with a new entrance off US-27, running alongside the present theatre for several hundred feet. Spagnuolo said the roadway entrance will eliminate backup of moviegoers' cars onto the highway. (Box Office Magazine 11/11/69)


Update: The 1969 plans for the Northside's second theatre were apparently shelved, and it was never constructed. The Northside remained a single screen until it was divided into a triple drive-in in the 1980's. (Michigandriveins.com 10/26/03)


Update:"The original screen reportedly burned down due to a fireworks accident sometime in the 70's, and was quickly replaced. Two more screens were added in the 80's, making the Northside a triple. The theater was neglected towards the end and had become quite a party spot, causing local police to visit often." (Outdoor Moovies 9/99)


Update: The yet to be discovered Canadian rock trio RUSH, along with several other bands, played at the ill-fated noon to midnight 'Northside Concert' on May 18th, 1974. The bands played on a stage constructed in front of the screen at the Northside Drive-In Theater. According to the Lansing State Journal newspaper article, attendance was sparse, but drug overdoses were aplenty. In typical State Journal fashion, the article did not mention any of the bands, or their music sets at the concert. Read the entire article below. (Michigandriveins.com 9/7/03)


Update: from VISIONS - THE OFFICIAL BIOGRAPHY OF RUSH :"The first gig Ray was able to get in the States for the band was a non-event pop festival in East Lansing, Michigan during the early spring. This outdoor festival was not Woodstock. Only 1,300 people showed up on a rainy day at the concert site.... a drive-in movie theatre. The audience was not familiar with the band's material and they received an indifferent reception." (Scott Biggs - Worlds Biggest RUSH Fan! 10/23/03)


Update: "I was at the North Side Drive In Rush concert of 18 May 1974 (that date sounds about right to me). I was actually doing a black and white video recording of the event for the local (MSU) cable station. Unfortunately I doubt any of the tape of that event still exists, though it is possible. I vividly remember lying on my back, with a video camera, shooting up past the guitar into what I assume was Geddy Lee's face. Being a somewhat pedantic fellow I just thought that I would make one definite correction and a comment. The tour date listing has Dr. John on the bill for that show, in fact Dr. John did not show up (making for a rather ugly crowd at times) and the New York Dolls were the replacement act, not exactly an act the Lansing crowd 'got'. Secondly, I think I remember the announcer saying that this was the first time the band had been out of Canada...I was 16 at the time..." (Mark K. Mondol/www.2112.net 3/14/10)


Northside Drive-In Theater Gallery
Click Thumbnails For Large Images
© American Classic Images
July 1987 - © American Classic Images - Purchase this image at American Classic Images
Curt Peterson Image
1970's Original Screen Tower
Curt Peterson Image
1970's Replacement Selby Tower
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1970's Screen
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1970's Screen & Ticket Booths
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1970's Aerial
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1970's Aerial
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Opening Ad 8/29/52
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Northside Ad 6/6/77
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Northside Flyer 1968
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Concert Ad 5/17/74
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Concert Ad 5/18/74
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Concert Article 5/19/74
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Concert Article Pt.1 5/19/74
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Concert Article Pt.2 5/19/74
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Concert Ad 6/1/75
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Screen Late-80's
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Screen 1990
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